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Why Trust may Be the New Driver of Enterprise value
Organizations traditionally cultivate trust over time, earning it from different stakeholders as a byproduct of their consistency and transparency. But, in repositioning themselves to adapt to a shifting economic environment, companies may discover the need to embed trust as part of their core foundation, which means fostering, deepening, and monitoring it as they would any other driver of enterprise value.
Why Trust Should Be One of Your KPIs
Many C-suite executives, including CFOs, recognize the need to build or rebuild trust in their organizations. However, they often struggle to understand exactly how trust can be defined, managed, and measured. Indeed, trust is commonly considered an abstract or even nebulous concept, and some organizations don’t prioritize trust or treat it with the same focus and urgency as they do other business priorities. But the potential benefits for those companies that are considered trustworthy can be significant. Recent research suggests that these companies can outperform the S&P 500 by levels as high as 30% to 50%.
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