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The term “business ecosystem” has firmly established itself in the dictionary of management buzzwords. For example, research by the BCG Henderson Institute found that in annual reports the term “ecosystem” occurs 13 times more frequently now than it did a decade ago. All of a sudden, new business ecosystems seem to be popping up all around us. For example, Walgreens Boots Alliance CEO Stefano Pessina early this year declared that his company’s partnership with Microsoft will help create an “ecosystem” connecting its drugstores to patients, their insurers, and local medical care providers; SoftBank founder Masayoshi Son announced his ambition to create an “ecosystem” of companies for a second Vision Fund that can collaborate to accelerate growth; and the government of Canada announced support for a new aerospace innovation “ecosystem.”

Do You Need a Business Ecosystem?

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